Purpose– The main purpose of the study was to assess the entrepreneurial orientation based on personality and attitude of female aspirant human resources in India. Design/methodology/approach– For collecting primary data, the scale on entrepreneurial attitude orientation developed by Robinson et al. (1991) was used. Statistical tools such as correlations, analysis of variance, means, grand means, standard deviations and percentages were used for the analysis of the primary data gathered from 500 female respondents. Findings– The results showed the highest score of the female respondents on the achievement motivation as compared to other three personality descriptors and lowest but positive score on the self-esteem dimension. Among attitude components, the cognition had emerged as highest. MBAs showed comparatively less entrepreneurial orientation than other categories of female aspirants. Results indicated that lower age, lower educational qualifications and high socioeconomic status supported the entrepreneurship. Research limitations/implications– The study was limited to only four personality traits and three attitude components. Another limitation of the study was that the data were collected from North India that could have been collected from the wider area. Practical implications– The study will be helpful to the female aspirant participants to decide whether to choose managerial or entrepreneurial careers. By taking cues from this study, educators can build curriculum and develop programs to encourage and empower future female entrepreneurs. Originality/value– Inclusion of Indian female aspirants of different backgrounds will definitely add value to the existing knowledge, management theory and practice.
Management Research Review – Emerald Publishing
Published: Feb 15, 2016
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