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Fathoming Porter's five forces model in the internet era

Fathoming Porter's five forces model in the internet era Purpose – To investigate the impact of the internet in “traditional” market rules. Design/methodology/approach – An opinion piece based on Michael Porter's arguments for the new economy. Finding – Michael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector. Originality/value – An attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png info Emerald Publishing

Fathoming Porter's five forces model in the internet era

info , Volume 7 (6): 11 – Dec 1, 2005

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-6697
DOI
10.1108/14636690510628328
Publisher site
See Article on Publisher Site

Abstract

Purpose – To investigate the impact of the internet in “traditional” market rules. Design/methodology/approach – An opinion piece based on Michael Porter's arguments for the new economy. Finding – Michael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector. Originality/value – An attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”.

Journal

infoEmerald Publishing

Published: Dec 1, 2005

Keywords: Internet; Market forces; Economics; Innovation

References