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Fathoming Porter's five forces model in the internet era

Purpose – To investigate the impact of the internet in “traditional” market rules. Design/methodology/approach – An opinion piece based on Michael Porter's arguments for the new economy. Finding – Michael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector. Originality/value – An attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png info Emerald Publishing
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