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Fast-food chain faces new challenges: Jack still has plenty to smile about

Fast-food chain faces new challenges: Jack still has plenty to smile about There’s a broad, smiley, grin in the face of “Jack”, the corporate mascot of Jack in the Box (JBX), one of the leading fast‐food restaurant chains in the USA. And why wouldn’t he be smiling, being the figurehead of a company that has got more than 1,940 outlets in 17 states and 44,000 employees and is part of an industry which is still growing – and fast? Many more franchises will follow to satisfy an increasing demand for fast food. Whatever economies people make in other aspects of their daily life, food is not a luxury and changing lifestyles and work patterns have played a part in pushing up demand for the services provided by JBX and competitors such as McDonald’s, Burger King and others. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Fast-food chain faces new challenges: Jack still has plenty to smile about

Strategic Direction , Volume 20 (7): 2 – Jul 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410540822
Publisher site
See Article on Publisher Site

Abstract

There’s a broad, smiley, grin in the face of “Jack”, the corporate mascot of Jack in the Box (JBX), one of the leading fast‐food restaurant chains in the USA. And why wouldn’t he be smiling, being the figurehead of a company that has got more than 1,940 outlets in 17 states and 44,000 employees and is part of an industry which is still growing – and fast? Many more franchises will follow to satisfy an increasing demand for fast food. Whatever economies people make in other aspects of their daily life, food is not a luxury and changing lifestyles and work patterns have played a part in pushing up demand for the services provided by JBX and competitors such as McDonald’s, Burger King and others.

Journal

Strategic DirectionEmerald Publishing

Published: Jul 1, 2004

Keywords: Corporate governance; Strategic management; Internal auditing; Real estate; Commercial law; Fast‐food restaurants; Franchises

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