Fast food calms down the new brand of Huckleberry's

Fast food calms down the new brand of Huckleberry's From 13 up to 30 in 1984 is the hoped for expansion rate of Grand Metropolitan's fast food restaurants, Huckleberry's. They see themselves becoming a national chain to vie with the likes of McDonald's and Wimpy. Giving them a new image to present an alternative to the ubiquitous red and yellow fast food uniform is Michael Peters Partnership. They have designed a subtle and sophisticated restaurant to suit the second generation of fast food customers. Sue Sharpies describes Huckleberry's new found confidence and takes a look at the Putney pilot. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Retail and Distribution Management Emerald Publishing

Fast food calms down the new brand of Huckleberry's

Retail and Distribution Management, Volume 12 (2): 5 – Feb 1, 1984

Loading next page...
 
/lp/emerald-publishing/fast-food-calms-down-the-new-brand-of-huckleberry-s-s160YkHNgD
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0307-2363
DOI
10.1108/eb018224
Publisher site
See Article on Publisher Site

Abstract

From 13 up to 30 in 1984 is the hoped for expansion rate of Grand Metropolitan's fast food restaurants, Huckleberry's. They see themselves becoming a national chain to vie with the likes of McDonald's and Wimpy. Giving them a new image to present an alternative to the ubiquitous red and yellow fast food uniform is Michael Peters Partnership. They have designed a subtle and sophisticated restaurant to suit the second generation of fast food customers. Sue Sharpies describes Huckleberry's new found confidence and takes a look at the Putney pilot.

Journal

Retail and Distribution ManagementEmerald Publishing

Published: Feb 1, 1984

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month