Factors influencing the types of products and services purchased over the Internet

Factors influencing the types of products and services purchased over the Internet Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non-Internet buyers. It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Factors influencing the types of products and services purchased over the Internet

Internet Research, Volume 10 (2): 12 – May 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240010322894
Publisher site
See Article on Publisher Site

Abstract

Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non-Internet buyers. It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet.

Journal

Internet ResearchEmerald Publishing

Published: May 1, 2000

Keywords: Electronic commerce; Internet; Shopping; Consumer behaviour; Singapore

References

  • Get linked or get lost: marketing strategy for the Internet
    Aldridge, A.; Forcht, K; Pierson, J.
  • Profiling potential adopters and non‐adopters of an interactive electronic shopping medium
    Eastlick, M.A; Lotz, S
  • Exploring the implications of the Internet for consumer marketing
    Peterson, R.A; Balasubramanian, S.; Bronnenberg, B.J.
  • Evaluating domestic and international Web‐site strategies
    Simeon, R.

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