Access the full text.
Sign up today, get DeepDyve free for 14 days.
T. Beck, Ian Webb (2003)
Economic, Demographic, and Institutional Determinants of Life Insurance Consumption across CountriesThe World Bank Economic Review, 17
Acta Islamica, 66
Jorg Bley, K. Kuehn (2005)
CONVENTIONAL VERSUS ISLAMIC FINANCE : STUDENT KNOWLEDGE AND PERCEPTION IN THE UNITED ARAB EMIRATES
M. Husin, A. Rahman (2016)
Do Muslims intend to participate in Islamic insurance? Analysis from theory of planned behaviourJournal of Islamic Accounting and Business Research, 7
Fakhre Kaunain, Shahnaz Akhtar (2016)
Economic Determinant of Family Takaful : Evidence from PakistanArtificial Intelligence, 2
(2014)
Contemporary issues in takaful
A. Boztepe (2012)
Green Marketing and Its Impact on Consumer Buying BehaviorEuropean Journal of Economic and Political Studies, 5
W. Al-rahmi, M. Othman, M. Musa (2014)
The Improvement of Students' Academic Performance by Using Social Media through Collaborative Learning in Malaysian Higher EducationAsian Social Science, 10
(2012)
Awareness of islamic banking
H. Obeid, Souheila Kaabachi (2016)
Empirical Investigation Into Customer Adoption Of Islamic Banking Services In TunisiaJournal of Applied Business Research, 32
H. Aziz, Echchabi Abdelghani (2015)
Current state and future prospects of Islamic banking in Morocco: An empirical investigation
H. Jamil (2016)
Factors Affecting Customer Satisfaction of Insurance and Takāful Industry: A Comparative Study of Pakistan
Shirley Taylor, P. Todd (1995)
Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentionsInternational Journal of Research in Marketing, 12
(2012)
Green marketing and its impact on consumer buying behaviour
P. Gerrard, J. Cunningham (2003)
The diffusion of Internet banking among Singapore consumersInternational Journal of Bank Marketing, 21
Mohamad Idham, Razak, R. Idris, Mimihayu Yusof, Wan Jaapar, Mohammad Ali (2013)
Acceptance Determinants towards Takaful Products in Malaysia
Haytham Siala (2013)
Religious influences on consumers' high-involvement purchasing decisionsJournal of Services Marketing, 27
Fithriah Rahim, Hanudin Amin (2012)
DETERMINANTS OF ISLAMIC INSURANCE ACCEPTANCE : AN EMPIRICAL ANALYSIS
S. Linden (2011)
Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior ModelCurrent Psychology, 30
S. Alam, R. Mohd, Badrul Hisham (2011)
Is religiosity an important determinant on Muslim consumer behaviour in MalaysiaJournal of Islamic Marketing, 2
K. Noordin, Azian Madun (2014)
The Commercialisation of Modern Islamic Insurance Providers: A Study of Takaful Business Frameworks in MalaysiaInternational Journal of Nusantara Islam, 2
Patricia Norberg, Daniel Horne, D. Horne (2007)
The Privacy Paradox: Personal Information Disclosure Intentions versus BehaviorsJournal of Consumer Affairs, 41
D. Albarracín, B. Johnson, M. Fishbein, P. Muellerleile (2001)
Theories of reasoned action and planned behavior as models of condom use: a meta-analysis.Psychological bulletin, 127 1
Bouaziz Cheikh (2013)
Abstract To Islamic Insurance (Takaful)Assurances et gestion des risques
Abdelghani Echchabi (2013)
Islamic insurance in the European Countries: Insights from French Muslims’ perspective
Insurance and Risk Management, 81
H. Hassan, Sayyed Abbas, Faiqa Zainab (2018)
ANATOMY OF TAKAFUL
Seethaletchumy Thambiah, U. Eze, Khong Tan, R. Nathan, Kim Lai (2010)
Conceptual Framework for the Adoption of Islamic Retail Banking Services in Malaysia
Abdelghani Echchabi, Abdullah Ayedh (2015)
Factors Influencing the Yemeni Customers’ Intention to Adopt Takaful ProductsGadjah Mada International Journal of Business, 17
I. Ajzen (1985)
From Intentions to Actions: A Theory of Planned Behavior
Shamsir Ahmad, Mahmoud Almsafir, R. Siron (2013)
USING ARABIC WORDS IN MALAYSIA TAKAFUL INDUSTRY AND IMPACT ON UNTAPPED MALAY MARKETJournal of Islamic and Human Advanced Research, 3
Mher Hussain, A. Pasha (2011)
CONCEPTUAL AND OPERATIONAL DIFFERENCES BETWEEN GENERAL TAKAFUL AND CONVENTIONAL INSURANCEAustralian Journal of Business and Management Research
Yuosef Alhumoudi (2013)
Islamic insurance Takaful and its applications in Saudi Arabia
Ahmed Shabiq, Zubair Hassan (2016)
Factors Affecting Adoption of Takaful (Islamic Insurance) in the Maldives, 4
Blair Sheppard, J. Hartwick, P. Warshaw (1988)
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future ResearchJournal of Consumer Research, 15
The research paper is an effort to find out the behavior of Pakistani individuals toward usage of Takaful insurance. This paper aims to identify the factors, which influence investors’ intention toward the adoption of Takaful. Islamic finance is growing rapidly in the international market, especially in Islamic countries. Pakistan is an Islamic country, where the majority of the population is Muslim. Therefore, there is a great potential for Takaful exists in the country.Design/methodology/approachBoth explanatory and descriptive research designs used for the research framework. The theory of planned behavior is the base theory and the model incorporates several factors such as relative advantage, compatibility, social influence, awareness and religiosity that may influence the adoption of Takaful. The primary data collected through the distribution of self-administered survey-based questionnaire, containing 23 items scaled at a five-point Likert scale. The non-probability snowball sampling and judgmental sampling techniques are used due to the scarce of Takaful users. The sample consists of 345 individuals (127 Takaful users and 218 non-users) living in the three main cities, namely, Karachi, Lahore and Islamabad. The data are further analyzed and interpreted with IBM SPSS 21. The results are evaluated using descriptive statistics, reliability, confirmatory factor analysis, correlation and binary logistic regression models.FindingsThe research findings reveal that factors such as relative advantage, compatibility, social influence, awareness and religiosity have a significant impact on the behavioral intention of Takaful amongst a depicted sample of Pakistani people. Similarly, Takaful has great potential in the Pakistani market, but due to lack of awareness, Takaful share is far behind than conventional insurance. It is further suggested that Takaful operators must devise some policies and plan to spread awareness about Takaful and come up with more innovative products.Practical implicationsThe Takaful operators must devise plans to aware people about Islamic insurance. The study provides implication to Takaful management; Takaful users; and more importantly, the regularity authorities to operate and successfully conduct Takaful applications. Further, they should advance Takaful operations and produce more innovative products. The study focuses on some factors while there are plenty of others, which should be studied accordingly. For future researchers and students, there is a great potential of other techniques and measures, which can be further used for analysis of Takaful business.Originality/valueThis research is a first attempt to trace out the behavior of Pakistani people about Takaful, using the above discussed factors. The behavioral intention is studied using users and non-users combination, which is never done before in the current setting.
Journal of Islamic Marketing – Emerald Publishing
Published: Jan 14, 2020
Keywords: Takaful (Islamic insurance); Theory of planned behavior (TPB); Relative advantage; Compatibility; Social influence; Awareness; Religiosity; Sharia; Confirmatory factor analysis (CFA); Pakistan
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.