Purpose– The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach– Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings– The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value– The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Apr 13, 2015
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