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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1361-2026
- eISSN
- 1361-2026
- DOI
- 10.1108/jfmm-10-2022-0210
- Publisher site
- See Article on Publisher Site
Abstract
The purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM).Design/methodology/approachAn online survey was conducted with a sample of older adults from 60 to 90 years old (n = 819). A structural equation modeling was conducted to test a proposed research model.FindingsThe results revealed that older adults' behavioral intentions were positively influenced by perceived usefulness and ease of use, and fear of infection during the pandemic was significantly related to the perceived usefulness. Fit concern was not significantly related to perceived usefulness of virtual fitting room technology.OriginalityThis research extends the TAM by adding antecedents to perceived usefulness in explaining older adults' adoption of virtual fitting technology.
Journal
Journal of Fashion Marketing and Management – Emerald Publishing
Published: Apr 26, 2024
Keywords: COVID-19 pandemic; Older adults; Virtual fitting room technology