Factors affecting the intensity of emotional expressions in mobile communications

Factors affecting the intensity of emotional expressions in mobile communications Purpose – The use of text‐based communications such as instant messaging or social media such as Twitter has been growing significantly as the use of mobile devices increases. Not only do people share information via mobile communication, there are significant implications for advertising and marketing. Due to display limitations, however, the message senders use various conventions in addition to the text‐based message to more clearly and richly express emotions. Since users use a range of expressions to convey these emotions, it would be very useful to verify the relationships between users' emotional expressions and receivers' perceptions of the expressions. The purpose of this paper is to propose an integrated model to examine the relationship between emotional expressions and the emotional intensity of the receivers. Design/methodology/approach – The authors formulated a series of research hypotheses and tested them using empirical survey data. The research model used is based on regression analysis with dummy variables for statistical analyses. Findings – First, emotional intensity had a closer relationship to user acceptance than was expected. Second, the use of exclamation marks and emotional messages are far less acceptable in negative messages. Third, the high formalisation group has a more positive emotional intensity in their basic expression. Originality/value – The authors successfully determined that emotional expressions significantly affect the message receivers' emotional intensity and hence acceptance of the message. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

Factors affecting the intensity of emotional expressions in mobile communications

Online Information Review, Volume 37 (1): 18 – Feb 15, 2013

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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1468-4527
DOI
10.1108/14684521311311667
Publisher site
See Article on Publisher Site

Abstract

Purpose – The use of text‐based communications such as instant messaging or social media such as Twitter has been growing significantly as the use of mobile devices increases. Not only do people share information via mobile communication, there are significant implications for advertising and marketing. Due to display limitations, however, the message senders use various conventions in addition to the text‐based message to more clearly and richly express emotions. Since users use a range of expressions to convey these emotions, it would be very useful to verify the relationships between users' emotional expressions and receivers' perceptions of the expressions. The purpose of this paper is to propose an integrated model to examine the relationship between emotional expressions and the emotional intensity of the receivers. Design/methodology/approach – The authors formulated a series of research hypotheses and tested them using empirical survey data. The research model used is based on regression analysis with dummy variables for statistical analyses. Findings – First, emotional intensity had a closer relationship to user acceptance than was expected. Second, the use of exclamation marks and emotional messages are far less acceptable in negative messages. Third, the high formalisation group has a more positive emotional intensity in their basic expression. Originality/value – The authors successfully determined that emotional expressions significantly affect the message receivers' emotional intensity and hence acceptance of the message.

Journal

Online Information ReviewEmerald Publishing

Published: Feb 15, 2013

Keywords: Emotional expression; Social media; Emotional intensity; Mobile communication; Mobile communication systems

References

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