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Exporting in the Biscuit Industry

Exporting in the Biscuit Industry In order to be successful overseas, British producers need to beprepared to develop new formulations to suit foreign conditions.Maintaining an overseas market share calls for the same high degrees ofresource commitment in time, people and money as most British companieswould need to make in maintaining their positions in the home market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Exporting in the Biscuit Industry

Harding, Geoffrey; Nicholls, John
British Food Journal , Volume 93 (6): 6 – Jun 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/EUM0000000002347
Publisher site
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Abstract

In order to be successful overseas, British producers need to beprepared to develop new formulations to suit foreign conditions.Maintaining an overseas market share calls for the same high degrees ofresource commitment in time, people and money as most British companieswould need to make in maintaining their positions in the home market.

Journal

British Food Journal – Emerald Publishing

Published: Jun 1, 1991

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