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Exporting Australian higher education: future strategies in a maturing market

Exporting Australian higher education: future strategies in a maturing market Examines the current situation facing Australian higher education institutions engaged in the export of their services. Considers current trends in the world market for international education services, as well as current and future developments in the Australian higher education system. Recent research evidence suggests that the international market for education is reaching maturity. Contends that Australia’s international education sector, especially in the area of higher education, requires greater differentiation and more careful marketing in order to deal with this trend. Outlines some suggestions as to appropriate future strategies for the Australian international education sector. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality Assurance in Education Emerald Publishing

Exporting Australian higher education: future strategies in a maturing market

Quality Assurance in Education , Volume 4 (1): 14 – Mar 1, 1996

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References (33)

Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0968-4883
DOI
10.1108/09684889610108039
Publisher site
See Article on Publisher Site

Abstract

Examines the current situation facing Australian higher education institutions engaged in the export of their services. Considers current trends in the world market for international education services, as well as current and future developments in the Australian higher education system. Recent research evidence suggests that the international market for education is reaching maturity. Contends that Australia’s international education sector, especially in the area of higher education, requires greater differentiation and more careful marketing in order to deal with this trend. Outlines some suggestions as to appropriate future strategies for the Australian international education sector.

Journal

Quality Assurance in EducationEmerald Publishing

Published: Mar 1, 1996

Keywords: Australia; Higher education; International marketing; Marketing strategy; Services marketing

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