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Exploring the factors influencing credit card spending behavior among Malaysians

Exploring the factors influencing credit card spending behavior among Malaysians Purpose – This paper explores factors affecting spending behavior of credit card holders in Malaysia. Specifically, variables such as demographic factors, banks’ policies, and credit card holders’ attitudes toward money are examined. Design/methodology/approach – A cross‐sectional survey through the use of a structured questionnaire was administered on 150 credit card holders based on the area sampling and convenience snowball sampling techniques. Findings – The results indicate that age, income, and marital status have significant correlation with credit card holders’ spending behavior. The same goes to two of the three items identified under banks’ policies (benefits given and payment policies) and attitudes toward money (willingness to pay and awareness of the total debt owed). Occupation, qualifications to apply for credit card, and management of income vs expenses are not significantly related to credit card spending behavior among Malaysians. Research limitations/implications – The study serves as a guide for researchers to extend the research work covering more variables in different economies in light of the low R 2 value. The small sample size raises the issue of generalizability, which future studies should address. Practical implications – The results could be used as a guide by emerging market economies or even developed countries where credit card usage is a widespread phenomenon. It also provides insights to the credit card issuing banks in terms of understanding their target consumers, preferences, and the effect of their policies on credit card application and use. Originality/value – This study sheds light on credit card spending behavior, particularly among Malaysians. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Exploring the factors influencing credit card spending behavior among Malaysians

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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
0265-2323
DOI
10.1108/IJBM-04-2013-0037
Publisher site
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Abstract

Purpose – This paper explores factors affecting spending behavior of credit card holders in Malaysia. Specifically, variables such as demographic factors, banks’ policies, and credit card holders’ attitudes toward money are examined. Design/methodology/approach – A cross‐sectional survey through the use of a structured questionnaire was administered on 150 credit card holders based on the area sampling and convenience snowball sampling techniques. Findings – The results indicate that age, income, and marital status have significant correlation with credit card holders’ spending behavior. The same goes to two of the three items identified under banks’ policies (benefits given and payment policies) and attitudes toward money (willingness to pay and awareness of the total debt owed). Occupation, qualifications to apply for credit card, and management of income vs expenses are not significantly related to credit card spending behavior among Malaysians. Research limitations/implications – The study serves as a guide for researchers to extend the research work covering more variables in different economies in light of the low R 2 value. The small sample size raises the issue of generalizability, which future studies should address. Practical implications – The results could be used as a guide by emerging market economies or even developed countries where credit card usage is a widespread phenomenon. It also provides insights to the credit card issuing banks in terms of understanding their target consumers, preferences, and the effect of their policies on credit card application and use. Originality/value – This study sheds light on credit card spending behavior, particularly among Malaysians.

Journal

International Journal of Bank Marketing – Emerald Publishing

Published: Sep 6, 2013

Keywords: Credit card; Spending behavior; Demographic factors; Banks’ policies; Attitudes towards money; Malaysia; Credit cards; Money

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