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/lp/emerald-publishing/exploring-the-elusive-expansion-secrets-of-multinational-tourism-firms-QAXO9a856L
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 0258-0543
- DOI
- 10.1108/sd-03-2021-0018
- Publisher site
- See Article on Publisher Site
Abstract
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper explores the tourism industry's globalization by examining 10 location strategies of 102 globally operating tourism firms who have a total geographical presence in 547 cities. The results reveal that there's no unified pattern that tourism forms follow when globalizing their business. Furthermore, most of the strategies are hybrid regional-national approaches, and they vary quite minimally. Complexity in the globalization journey of these firms is punctuated by the evolution of two geographic elements: boosting international visitor numbers, and creating global business environments where tourism services can succeed.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Journal
Strategic Direction – Emerald Publishing
Published: Jun 8, 2021
Keywords: Globalization; Global expansion; Global tourism; Geographical presence; Location strategies