Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Exploring the elusive expansion secrets of multinational tourism firms

Exploring the elusive expansion secrets of multinational tourism firms This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper explores the tourism industry's globalization by examining 10 location strategies of 102 globally operating tourism firms who have a total geographical presence in 547 cities. The results reveal that there's no unified pattern that tourism forms follow when globalizing their business. Furthermore, most of the strategies are hybrid regional-national approaches, and they vary quite minimally. Complexity in the globalization journey of these firms is punctuated by the evolution of two geographic elements: boosting international visitor numbers, and creating global business environments where tourism services can succeed.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Exploring the elusive expansion secrets of multinational tourism firms

Strategic Direction , Volume 37 (5): 3 – Jun 8, 2021

Loading next page...
 
/lp/emerald-publishing/exploring-the-elusive-expansion-secrets-of-multinational-tourism-firms-QAXO9a856L
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
DOI
10.1108/sd-03-2021-0018
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper explores the tourism industry's globalization by examining 10 location strategies of 102 globally operating tourism firms who have a total geographical presence in 547 cities. The results reveal that there's no unified pattern that tourism forms follow when globalizing their business. Furthermore, most of the strategies are hybrid regional-national approaches, and they vary quite minimally. Complexity in the globalization journey of these firms is punctuated by the evolution of two geographic elements: boosting international visitor numbers, and creating global business environments where tourism services can succeed.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Jun 8, 2021

Keywords: Globalization; Global expansion; Global tourism; Geographical presence; Location strategies

References