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Exploring the determinants of information adoption

Exploring the determinants of information adoption The purpose of this study is to explore the effects of review group’s content-related and environment-associated attributes on information adoption intention of information readers. In addition, this study further investigates the effects of these determinants in different websites with different commercial attributes (i.e. online stores and third party forums).Design/methodology/approachThis study used a structured online survey to collect data from an online store and a third party forum in China; totally 302 responses were collected.FindingsThe empirical results confirm that all of the five determinants significantly affect the information adoption intention of information readers. Furthermore, the authors found that four of the determinants have distinct effects in different websites.Originality/valueThe findings of this study validate the significant moderating role of website attributes in readers’ information processing. Information readers use distinct criteria to evaluate the received review information; electronic word-of-mouth determinants have varying effects on different websites with different commercial attributes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nankai Business Review International Emerald Publishing

Exploring the determinants of information adoption

Nankai Business Review International , Volume 10 (4): 17 – Dec 4, 2019

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2040-8749
DOI
10.1108/nbri-11-2018-0065
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to explore the effects of review group’s content-related and environment-associated attributes on information adoption intention of information readers. In addition, this study further investigates the effects of these determinants in different websites with different commercial attributes (i.e. online stores and third party forums).Design/methodology/approachThis study used a structured online survey to collect data from an online store and a third party forum in China; totally 302 responses were collected.FindingsThe empirical results confirm that all of the five determinants significantly affect the information adoption intention of information readers. Furthermore, the authors found that four of the determinants have distinct effects in different websites.Originality/valueThe findings of this study validate the significant moderating role of website attributes in readers’ information processing. Information readers use distinct criteria to evaluate the received review information; electronic word-of-mouth determinants have varying effects on different websites with different commercial attributes.

Journal

Nankai Business Review InternationalEmerald Publishing

Published: Dec 4, 2019

Keywords: Electronic word-of-mouth; Elaboration likelihood model; Information adoption; Principal agent theory

References