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Exploring privacy paradox in contact tracing apps adoption

Exploring privacy paradox in contact tracing apps adoption Understanding the privacy concerns of individuals in the adoption of contact tracing apps is critical for the successful control of pandemics like COVID-19. This paper explores the privacy paradox in the adoption of contact tracing apps in Australia.Design/methodology/approachA comprehensive review of the related literature has been conducted, leading to the development of a conceptual model based on the privacy calculus theory and the antecedent-privacy concern-outcome framework. Such a model is then tested and validated using structural equation modelling on the survey data collected in Australia.FindingsThe study shows that perceived benefit, perceived privacy risk and trust have significant influences on the adoption of contact tracing apps. It reveals that personal innovativeness and trust have significant and negative influences on perceived privacy risk. The study further finds out that personal innovativeness is insignificant to perceived benefit. It states that perceived ease of use has an insignificant influence on perceived privacy risk in the adoption of contact tracing apps.Originality/valueThis study is the first attempt to use the privacy calculus theory and the antecedent–privacy concern–outcome framework for exploring the privacy paradox in adopting contact tracing apps. This leads to a better understanding of the privacy concerns of individuals in the adoption of contact tracing apps. Such an understanding can help formulate targeted strategies and policies for promoting the adoption of contact tracing apps and inform future epidemic control through effective contact tracing for better emergency management. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Exploring privacy paradox in contact tracing apps adoption

Duan, Sophia Xiaoxia; Deng, Hepu
Internet Research , Volume 32 (5): 26 – Sep 7, 2022
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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1066-2243
DOI
10.1108/intr-03-2021-0160
Publisher site
See Article on Publisher Site

Abstract

Understanding the privacy concerns of individuals in the adoption of contact tracing apps is critical for the successful control of pandemics like COVID-19. This paper explores the privacy paradox in the adoption of contact tracing apps in Australia.Design/methodology/approachA comprehensive review of the related literature has been conducted, leading to the development of a conceptual model based on the privacy calculus theory and the antecedent-privacy concern-outcome framework. Such a model is then tested and validated using structural equation modelling on the survey data collected in Australia.FindingsThe study shows that perceived benefit, perceived privacy risk and trust have significant influences on the adoption of contact tracing apps. It reveals that personal innovativeness and trust have significant and negative influences on perceived privacy risk. The study further finds out that personal innovativeness is insignificant to perceived benefit. It states that perceived ease of use has an insignificant influence on perceived privacy risk in the adoption of contact tracing apps.Originality/valueThis study is the first attempt to use the privacy calculus theory and the antecedent–privacy concern–outcome framework for exploring the privacy paradox in adopting contact tracing apps. This leads to a better understanding of the privacy concerns of individuals in the adoption of contact tracing apps. Such an understanding can help formulate targeted strategies and policies for promoting the adoption of contact tracing apps and inform future epidemic control through effective contact tracing for better emergency management.

Journal

Internet Research – Emerald Publishing

Published: Sep 7, 2022

Keywords: Contact tracing apps; Privacy calculus; Perceived privacy risk; Perceived benefit; Personal innovativeness; Trust; Technology adoption

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