Exploring differences between Internet apparel purchasers, browsers and non‐purchasers

Exploring differences between Internet apparel purchasers, browsers and non‐purchasers We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were obtained from an Internet survey conducted by the Graphic, Visualization, and Usability (GVU) Center from the Georgia Institute of Technology. Internet apparel purchasers were significantly different both from the Internet apparel browsers and non‐purchasers, but browsers were not significantly different from non‐purchasers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

Exploring differences between Internet apparel purchasers, browsers and non‐purchasers

Loading next page...
 
/lp/emerald-publishing/exploring-differences-between-internet-apparel-purchasers-browsers-and-CFhD0Wd6wD
Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
1361-2026
DOI
10.1108/13612020210429485
Publisher site
See Article on Publisher Site

Abstract

We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were obtained from an Internet survey conducted by the Graphic, Visualization, and Usability (GVU) Center from the Georgia Institute of Technology. Internet apparel purchasers were significantly different both from the Internet apparel browsers and non‐purchasers, but browsers were not significantly different from non‐purchasers.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Jun 1, 2002

Keywords: Internet; Shopping; Apparel; Consumer behavior

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month