Purpose – The purpose of this paper is to explore whether sellers can create extra profit through information premiums. Phenomena surrounding asymmetrical information transmission among buyers is also explored.. Design/methodology/approach – This paper uses three experimental designs to manipulate asymmetrical information acquisition among buyers (including insiders and outsiders) by exploring the related effects in online auctions. Questionnaires are used to collect the final willing‐to‐pay auction prices for buyers in each situation. The analyses are performed with SPSS software, using paired t‐tests and ANCOVA analysis. Findings – Information premiums between insiders and outsiders are significantly different under diverse manipulative factors. ANCOVA shows a significant relationship in information traits, information acquisition costs, brand signals and information premiums among buyers. Research limitations/implications – The paper employs a highly‐involved design and only considers one product category: MP3 players; other types of products are not included. Practical implications – The results show that sellers can create extra profit through information traits, information acquired cost, and brand signals; results are from the asymmetrical information transmission process among buyers. Originality/value – This research is one of the first that attempts to explore the asymmetrical information transmission process and effects among buyers in online auctions.
Internet Research – Emerald Publishing
Published: Oct 19, 2010
Keywords: Auctions; Internet; Electronic commerce; Information exchange
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera