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Microblogging as one kind of social media application provides an important information sharing platform. Adaptive information sharing is the combination of adaptive information technologies (IT) use behavior and information sharing behavior and subsequently refers to adaptive use of IT oriented to information sharing. The purpose of this paper is to understand adaptive information sharing in the context of microblogging from the perspective of cognitive switching.Design/methodology/approachA research model was developed and survey data were collected. The partial least squares structural equation modeling was employed to verify the research model.FindingsAdaptive information sharing is positively impacted by other people’s use, discrepancies and deliberate initiatives among which other people’s use is the key determinant. Meanwhile, task self-efficacy positively moderates the effect of other people’s use on adaptive information sharing.Practical implicationsDevelopers of microblogging should as far as possible create learning atmosphere and learning culture. With learning atmosphere and culture, more and more users could keep on learning from observing other people. Consequently, more and more users would be willing to try new features of microblogging to share information.Originality/valueThis study examines adaptive information sharing by extending adaptive IT use behavior from the levels of technology, system and feature to the information level, presenting a new lens for adaptive IT use and information sharing alike.
Aslib Journal of Information Management – Emerald Publishing
Published: Jul 8, 2019
Keywords: Social media; Microblogging; Adaptive information sharing; Adaptive structuration theory; Cognitive switching; Task self-efficacy
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