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Exploiting the potential

Exploiting the potential States that industrial design has in the past emphasized styling and tended to ignore the importance of satisfying consumer needs. Suggests companies should learn to cultivate designers′ skills by integrating industrial designers from early on in the process, harnessing the full potential of industrial design. Indicates that most Western companies have poor product design management. Suggests that one way to help improve both integration and design management would be through extra postgraduate education. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Exploiting the potential

World Class Design to Manufacture , Volume 2 (1): 4 – Feb 1, 1995

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Publisher
Emerald Publishing
Copyright
none
ISSN
1352-3074
DOI
10.1108/09642369310077724
Publisher site
See Article on Publisher Site

Abstract

States that industrial design has in the past emphasized styling and tended to ignore the importance of satisfying consumer needs. Suggests companies should learn to cultivate designers′ skills by integrating industrial designers from early on in the process, harnessing the full potential of industrial design. Indicates that most Western companies have poor product design management. Suggests that one way to help improve both integration and design management would be through extra postgraduate education.

Journal

World Class Design to ManufactureEmerald Publishing

Published: Feb 1, 1995

Keywords: Customers; Industrial design; Japan

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