States that industrial design has in the past emphasized styling and tended to ignore the importance of satisfying consumer needs. Suggests companies should learn to cultivate designers′ skills by integrating industrial designers from early on in the process, harnessing the full potential of industrial design. Indicates that most Western companies have poor product design management. Suggests that one way to help improve both integration and design management would be through extra postgraduate education.
World Class Design to Manufacture – Emerald Publishing
Published: Feb 1, 1995
Keywords: Customers; Industrial design; Japan