Access the full text.
Sign up today, get DeepDyve free for 14 days.
Nick Hajli, Julian Sims (2015)
Social commerce: The transfer of power from sellers to buyersTechnological Forecasting and Social Change, 94
S. Jin (2012)
The potential of social media for luxury brand managementMarketing Intelligence & Planning, 30
Marc Rotenberg, Peter Ferguson, Inuk Chung (2000)
Seoul, Korea
Enosaze Emuze (2016)
Web 2.0: conceptual foundations and marketing issues
S. Shumaker, A. Brownell (1984)
Toward a Theory of Social Support: Closing Conceptual GapsJournal of Social Issues, 40
Jochen Wirtz, Anouk Ambtman, J. Bloemer, C. Horváth, B. Ramaseshan, J. Klundert, Z. Canli, J. Kandampully (2013)
Managing brands and customer engagement in online brand communitiesJournal of Service Management, 24
Donghee Shin (2013)
User experience in social commerce: in friends we trustBehaviour & Information Technology, 32
Nick Hajli (2014)
The role of social support on relationship quality and social commerceTechnological Forecasting and Social Change, 87
K. Shen, A. Yu, M. Khalifa (2010)
Knowledge contribution in virtual communities: accounting for multiple dimensions of social presence through social identityBehaviour & Information Technology, 29
Aaron Ahuvia (2005)
Beyond the Extended Self: Loved Objects and Consumers' Identity NarrativesJournal of Consumer Research, 32
Steve Hoeffler, Kevin Keller (2002)
Building Brand Equity through Corporate Societal MarketingJournal of Public Policy & Marketing, 21
Waqar Nadeem, Daniela Andreini, J. Salo, Tommi Laukkanen (2015)
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumersInt. J. Inf. Manag., 35
Nicola Stokburger-Sauer, C. Wiertz (2015)
Online Consumption Communities: An IntroductionPsychology & Marketing, 32
Yoke Chen, F. Lai, K. Goh, Stephanie Daud (2013)
The effect of integrating social plugins into e-commerce website: a study on online consumer behaviour
A. Stephen, Olivier Toubia (2009)
Explaining the Power-Law Degree Distribution in a Social Commerce NetworkQuantitative Marketing
Chingning Wang (2009)
Linking Shopping and Social Networking: Approaches to Social Shopping
Guoqiang Cui, B. Lockee, Cuiqing Meng (2013)
Building modern online social presence: A review of social presence theory and its instructional design implications for future trendsEducation and Information Technologies, 18
R. Shapiro, R. Wasserman, V. Bonagura, Sudhir Gupta (2013)
Case StudiesJournal of Clinical Immunology, 37
Lawrence Pratchett (1999)
New Technologies and the Modernization of Local Government: an Analysis of Biases and ConstraintsPublic Administration, 77
International Journal of Information Management, 33
Shampy Kamboj, Z. Rahman (2017)
Understanding customer participation in online brand communities: Literature review and future research agendaQualitative Market Research: An International Journal, 20
Efthymios Constantinides, Carlota Romero, M. Boria (2008)
Social Media: A New Frontier for Retailers?, 22
Kem Zhang, M. Benyoucef (2016)
Consumer behavior in social commerce: A literature reviewDecis. Support Syst., 86
Zhao Huang, M. Benyoucef (2013)
From e-commerce to social commerce: A close look at design featuresElectron. Commer. Res. Appl., 12
K. Eisenhardt, Melissa Graebner (2007)
Theory Building From Cases: Opportunities And ChallengesAcademy of Management Journal, 50
Li Xiang, Xiabing Zheng, Matthew Lee, Dingtao Zhao (2016)
Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interactionInt. J. Inf. Manag., 36
Ting-Peng Liang, E. Turban (2011)
Introduction to the Special Issue Social Commerce: A Research Framework for Social CommerceInternational Journal of Electronic Commerce, 16
Abdelsalam Busalim, Ab Hussin (2016)
Understanding social commerce: A systematic literature review and directions for further researchInt. J. Inf. Manag., 36
Mohammad Habibi, M. Laroche, M. Richard (2014)
The roles of brand community and community engagement in building brand trust on social mediaComput. Hum. Behav., 37
R. Curty, Ping Zhang (2011)
Social commerce: Looking back and forward
Laurence Dessart, C. Veloutsou, Anna Morgan-Thomas (2015)
Consumer engagement in online brand communities: a social media perspectiveJournal of Product & Brand Management, 24
K. Eisenhardt (1989)
Building theories from case study researchSTUDI ORGANIZZATIVI
S. Sloan, K. Bodey, Richard Gyrd-Jones (2015)
Knowledge sharing in online brand communitiesQualitative Market Research: An International Journal, 18
Libo Liu, Christy Cheung, Matthew Lee (2016)
An empirical investigation of information sharing behavior on social commerce sitesInt. J. Inf. Manag., 36
Sergio Frutos, F. Giones, F. Miralles (2014)
Social Media engagement as an e-commerce driver, a consumer behavior perspective2014 9th Iberian Conference on Information Systems and Technologies (CISTI)
Rainer Olbrich, Christian Holsing (2011)
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream DataInternational Journal of Electronic Commerce, 16
Benyamin Lichtenstein, Mary Uhl‐Bien, Russ Marion, A. Seers, J. Orton, C. Schreiber (2006)
Complexity leadership theory: An interactive perspective on leading in complex adaptive systemsEmergence: Complexity and Organization, 8
(2016)
E-commerce ranking
R. Kolbe, Melissa Burnett (1991)
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and ObjectivityJournal of Consumer Research, 18
M. Yadav, Kristine Valck, T. Hennig-Thurau, D. Hoffman, Martin Spann (2013)
Social Commerce: A Contingency Framework for Assessing Marketing PotentialJournal of Interactive Marketing, 27
Philip Hills (2006)
International Journal of Information ManagementInt. J. Inf. Manag., 26
Social Networks, 31
H. Kaufmann, S. Loureiro, G. Basile, D. Vrontis (2012)
The increasing dynamics between consumers, social groups and brandsQualitative Market Research: An International Journal, 15
N. Jung, Soohyun Kim, Soyoung Kim (2014)
Influence of consumer attitude toward online brand community on revisit intention and brand trustJournal of Retailing and Consumer Services, 21
S. Quinton (2013)
The community brand paradigm: A response to brand management's dilemma in the digital eraJournal of Marketing Management, 29
Salvatore Parise, P. Guinan (2008)
Marketing Using Web 2.0Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)
Wafa Hammedi, J. Kandampully, T. Zhang, L. Bouquiaux (2015)
Online customer engagementJournal of Service Management, 26
GRIN Verlag
J.A. Maxwell (2005)
Qualitative research design: an interactive approach, applied social research methods series
Ting-Peng Liang, Yi-Ting Ho, Yu-Wen Li, E. Turban (2011)
What Drives Social Commerce: The Role of Social Support and Relationship QualityInternational Journal of Electronic Commerce, 16
B. Cova, S. Pace (2006)
Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”European Journal of Marketing, 40
Chun-Ming Chang, M. Hsu (2016)
Understanding the determinants of users’ subjective well-being in social networking sites: an integration of social capital theory and social presence theoryBehaviour & Information Technology, 35
Melissa Clark, H. Black, Kimberly Judson (2017)
Brand community integration and satisfaction with social media sites: a comparative studyJournal of Research in Interactive Marketing, 11
K. Shen, M. Khalifa (2008)
Exploring Multidimensional Conceptualization of Social Presence in the Context of Online CommunitiesInternational Journal of Human–Computer Interaction, 24
M. Miles, A. Huberman (1994)
Qualitative Data Analysis: An Expanded Sourcebook
A.C. Kooser (2008)
Social shopping. This site builds a community on product recommendations
European Retail Research, 22
E. Turban (2015)
Electronic Commerce: A Managerial and Social Networks Perspective
M. Hajli (2015)
Social commerce constructs and consumer's intention to buyInt. J. Inf. Manag., 35
M. Vernuccio, Annaluce Latorre, A. Pastore (2015)
Le imprese e il social commerce: opportunità e sfide manageriali
Ching-Hsing Wang, Ping Zhang (2012)
The Evolution of Social Commerce: The People, Management, Technology, and Information DimensionsCommun. Assoc. Inf. Syst., 31
Lina Zhou, Ping Zhang, Hans-Dieter Zimmermann (2013)
Social commerce research: An integrated viewElectron. Commer. Res. Appl., 12
Susan Fournier, Jill Avery (2010)
The Uninvited BrandRCRN: New Media Studies (Topic)
Luca Salvatori, F. Marcantoni (2015)
Social commerce: A literature review2015 Science and Information Conference (SAI)
R. Curty, Ping Zhang (2013)
Website features that gave rise to social commerce: a historical analysisElectron. Commer. Res. Appl., 12
Dohoon Kim (2013)
Under what conditions will social commerce business models survive?Electron. Commer. Res. Appl., 12
P. Arora (2015)
Web 2.0 – and Beyond
Sang Kim, Hyunsun Park (2013)
Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performanceInt. J. Inf. Manag., 33
(2002)
Defining and measuring social presence – contribution to the networked minds theory and measure
N. Michaelidou, Nikoletta-Theofania Siamagka, George Christodoulides (2011)
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brandsIndustrial Marketing Management, 40
A. Lewins, C. Silver (2007)
Using software in qualitative research: a step-by-step guide
A. Muñiz, Thomas O’Guinn (2022)
brand communityThe Fairchild Books Dictionary of Fashion
H. Kassarjian (1977)
Content Analysis in Consumer ResearchJournal of Consumer Research, 4
Chao-Min Chiu, Hsin-Yi Huang, Hsiang-Lan Cheng, Pei-Chen Sun (2015)
Understanding online community citizenship behaviors through social support and social identityInt. J. Inf. Manag., 35
Mariafrancesca Sicilia, Mariola Palazón (2008)
Brand communities on the internetCorporate Communications: An International Journal, 13
Y. Kang, Cheol Park (2009)
Acceptance factors of Social shopping2009 11th International Conference on Advanced Communication Technology, 03
Kofi Osei-Frimpong, Graeme McLean (2017)
Examining online social brand engagement: a social presence theory perspectiveTechnological Forecasting and Social Change, 128
Taking jointly into account social commerce and online brand community, this paper aims to investigate how the growth of social commerce and the fast adoption of online brand communities have given firms the opportunity to establish a new kind of community, namely, the social commerce brand community. Adopting a managerial perspective, the research aims to identify the core dimensions of social commerce brand community and shed light on how they contribute in engaging customers and transform them into brand advocates.Design/methodology/approachFive social commerce retailers operating into five different sectors of activity have been involved in a multiple case study. Data retrieved from semi-structured interviews have been triangulated with information gathered from different sources to provide depth to the cases and enhance data validity.FindingsThis study substantiates the rise of social commerce brand community as a new phenomenon that differs from traditional online brand communities and provides firms with concrete support in selling activities and in managing relationships with customers. The multiple case study allows also to detect social commerce brand community core pillars, namely, participants’ identification, participation, conversation and social support. These four elements turned out to be crucial to develop an effective social commerce brand community.Research limitations/implicationsThis study extends existing theory on social commerce and online brand community by investigating the social commerce brand community as a new phenomenon and clarifying the fundamental pillars on which it relies.Originality/valueThis study extends existing theory on social commerce and online brand community by investigating the social commerce brand community as a new phenomenon and clarifying the fundamental pillars on which it relies.
Qualitative Market Research An International Journal – Emerald Publishing
Published: Oct 14, 2020
Keywords: Brand community; Web 2.0; Social commerce; Social commerce brand community; Multiple case study
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.