Explaining export development through psychic distance: enlightening or elusive?

Explaining export development through psychic distance: enlightening or elusive? The concept of psychic distance has gained widespread theoretical recognition as a predictor of export behaviour. However, the empirical validation of the concept remains patchy and contradictory in terms of the results obtained. Consequently, this paper attempts to shed fresh light on the empirical usefulness of the psychic distance concept. First, a wider assessment base is offered through the development of two new US samples. Subsequently, the US findings are compared with previous empirical evidence from Japan, Germany, Finland and Austria. Taken collectively, the results call into question the practical value of the current operationalisation of psychic distance in explaining export behaviour and provide pointers for required conceptual and measurement improvements. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Explaining export development through psychic distance: enlightening or elusive?

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651339810236353
Publisher site
See Article on Publisher Site

Abstract

The concept of psychic distance has gained widespread theoretical recognition as a predictor of export behaviour. However, the empirical validation of the concept remains patchy and contradictory in terms of the results obtained. Consequently, this paper attempts to shed fresh light on the empirical usefulness of the psychic distance concept. First, a wider assessment base is offered through the development of two new US samples. Subsequently, the US findings are compared with previous empirical evidence from Japan, Germany, Finland and Austria. Taken collectively, the results call into question the practical value of the current operationalisation of psychic distance in explaining export behaviour and provide pointers for required conceptual and measurement improvements.

Journal

International Marketing ReviewEmerald Publishing

Published: Oct 1, 1998

Keywords: Cross‐cultural management; Export; Globalization; International marketing; National cultures; Psychographics

References

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