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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 0265-1335
- DOI
- 10.1108/02651330010322688
- Publisher site
- See Article on Publisher Site
Abstract
Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important contributions to the internationalisation literature, two particular aspects of the article merit further comment. States that the authors do not fully operationalise the psychic distance concept and proposes an alternative interpretation of their results which challenges the intuitively appealing assumptions of the internationalisation process.
Journal
International Marketing Review – Emerald Publishing
Published: Apr 1, 2000
Keywords: International marketing; Organizational performance; Cognitive mapping