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“Experiential” research methodology: an integrated academic‐practitioner “team” approach

“Experiential” research methodology: an integrated academic‐practitioner “team” approach Considers how to research small and medium-sized enterprise (SME) entrepreneurs' decision making in the context of their own environment, in order to reach some in-depth understanding of such phenomena. Previous work has called for the use of more appropriate methods for understanding and assessing SME management decision making. The discussion takes account of the characteristics of SME entrepreneurs, academic researchers' approach to carrying out research and the contribution that can be made by consultant researchers with experience of SMEs. A research design incorporating the contribution of all three parties (entrepreneurs; academics; practitioner consultants) is described, detailing the research process in action. Finally the advantages of such a research design is illustrated. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research: An International Journal Emerald Publishing

“Experiential” research methodology: an integrated academic‐practitioner “team” approach

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522750110388563
Publisher site
See Article on Publisher Site

Abstract

Considers how to research small and medium-sized enterprise (SME) entrepreneurs' decision making in the context of their own environment, in order to reach some in-depth understanding of such phenomena. Previous work has called for the use of more appropriate methods for understanding and assessing SME management decision making. The discussion takes account of the characteristics of SME entrepreneurs, academic researchers' approach to carrying out research and the contribution that can be made by consultant researchers with experience of SMEs. A research design incorporating the contribution of all three parties (entrepreneurs; academics; practitioner consultants) is described, detailing the research process in action. Finally the advantages of such a research design is illustrated.

Journal

Qualitative Market Research: An International JournalEmerald Publishing

Published: Jun 1, 2001

Keywords: Entrepreneurship; Consultancies; Decision making

References

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