Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Fornell, D. Larcker (1981)
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics:Journal of Marketing Research, 18
Joseph Hair, C. Ringle, M. Sarstedt (2013)
Editorial - Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher AcceptanceEconometrics: Multiple Equation Models eJournal
Faseeh Beig, F. Nika (2019)
Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and KashmirGlobal Business Review, 23
Carol Finnegan, T. Aicher, Rob Block (2020)
Repeat Registrations of a Running Event: Applying Customer Base AnalysisSport Marketing Quarterly
Masayuki Yoshida, Brian Gordon, M. Nakazawa, Naoko Yoshioka (2021)
An Integrated Model for Stadium Atmosphere and Stadium Attachment: An Empirical Test in Two Baseball Stadium ContextsSport Marketing Quarterly
M. Lamont, Millicent Kennelly (2012)
A Qualitative Exploration of Participant Motives Among Committed Amateur TriathletesLeisure Sciences, 34
H. Akoğlu, O. Özbek (2021)
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumersAsia Pacific Journal of Marketing and Logistics
Kyungmi Kim, Zaher Hallab, J. Kim (2012)
The Moderating Effect of Travel Experience in a Destination on the Relationship Between the Destination Image and the Intention to RevisitJournal of Hospitality Marketing & Management, 21
Jan-Michael Becker, J. Cheah, Rasoul Gholamzade, C. Ringle, M. Sarstedt (2022)
PLS-SEM’s most wanted guidanceInternational Journal of Contemporary Hospitality Management
John Armbrecht, T. Andersson (2020)
The event experience, hedonic and eudaimonic satisfaction and subjective well-being among sport event participantsJournal of Policy Research in Tourism, Leisure and Events, 12
WiIllem Coetzee, Craig Lee, Abrar Faisal (2019)
Predicting Intentions to Revisit and Recommend a Sporting Event Using the Event Experience Scale (EES)Event Management
Daniel Funk, J. Jordan, Lynn Ridinger, K. Kaplanidou (2011)
Capacity of Mass Participant Sport Events for the Development of Activity Commitment and Future Exercise IntentionLeisure Sciences, 33
A. Nordvall, R. Pettersson, Bo Svensson, S. Brown (2014)
Designing events for social interactionEvent Management, 18
S. Koo, K. Byon, T. Baker (2014)
Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon EventSport marketing quarterly, 23
P. Wicker, Kirstin Hallmann (2013)
Estimating Consumer's Willingness-to-pay for Participation in and Traveling to Marathon EventsEvent Management, 17
J. Teixeira, L. Patrício, N. Nunes, Leonel Nóbrega, R. Fisk, L. Constantine (2012)
Customer experience modeling: from customer experience to service designJournal of Service Management, 23
Michael Brady, Clay Voorhees, J. Cronin, Brian Bourdeau (2006)
The good guys don't always win: the effect of valence on service perceptions and consequencesJournal of Services Marketing, 20
M. Walker, Bob Heere (2011)
Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testingSport Management Review, 14
G. Prayag, E. Grivel (2018)
Antecedents of Sport Event Satisfaction and Behavioral Intentions: The Role of Sport Identification, Motivation, and Place DependenceEvent Management
S. Loureiro (2014)
The role of the rural tourism experience economy in place attachment and behavioral intentionsInternational Journal of Hospitality Management, 40
Tuba Yazıcı, S. Koçak, Irmak Altunsöz (2017)
Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport eventEuropean Sport Management Quarterly, 17
Bernd Schmitt, J. Jo, ko Brakus, L. Zarantonello (2015)
From experiential psychology to consumer experienceJournal of Consumer Psychology, 25
Yanling Duan, Bing Liu, Yanpeng He (2019)
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathonInternational Journal of Sports Marketing & Sponsorship
Chiara Gentile, Nicola Spiller, G. Noci (2007)
How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the CustomerEuropean Management Journal, 25
Ran Zhou, K. Kaplanidou, D. Papadimitriou, N. Theodorakis, K. Alexandris (2018)
Understanding the inspiration among active participants in sport eventsInternational Journal of Event and Festival Management
Mikihiro Sato, Masayuki Yoshida, K. Wakayoshi, David Shonk (2017)
Event satisfaction, leisure involvement and life satisfaction at a walking event: the mediating role of life domain satisfactionLeisure Studies, 36
S. Geus, Greg Richards, V. Toepoel (2013)
The Dutch Queen's Day event: How subjective experience mediates the relationship between motivation and satisfactionInternational Journal of Event and Festival Management, 4
J. Henseler, C. Ringle, M. Sarstedt (2015)
A new criterion for assessing discriminant validity in variance-based structural equation modelingJournal of the Academy of Marketing Science, 43
J. Jordan, M. Walker, A. Kent, Yuhei Inoue (2011)
The frequency of nonresponse analyses in the Journal of Sport Management.Journal of Sport Management, 25
Rajnish Jain, Jayesh Aagja, Shilpa Bagdare (2017)
Customer experience – a review and research agendaJournal of Service Theory and Practice, 27
Bernd Schmitt, L. Zarantonello, J. Brakus (2009)
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?Journal of Marketing, 73
Juhee Kang, Aikaterini Manthiou, N. Sumarjan, Liang Tang (2017)
An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging IndustryJournal of Hospitality Marketing & Management, 26
J. Gilmore, B. Pine (2002)
Customer experience places: the new offering frontierStrategy & Leadership, 30
Daniel Funk, J. James (2001)
The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to SportSport Management Review, 4
Katherine Lemon, P. Verhoef (2016)
Understanding Customer Experience Throughout the Customer JourneyJournal of Marketing, 80
G. Cetin (2020)
Experience vs quality: predicting satisfaction and loyalty in servicesThe Service Industries Journal, 40
R. Pettersson, D. Getz (2009)
Event Experiences in Time and Space: A Study of Visitors to the 2007 World Alpine Ski Championships in Åre, SwedenScandinavian Journal of Hospitality and Tourism, 9
Daniel Funk, Kristine Toohey, Tennille Bruun (2007)
International Sport Event Participation: Prior Sport Involvement; Destination Image; and Travel MotivesEuropean Sport Management Quarterly, 7
B. Helleu, M. Desbordes, P. Anymar, C. Hautbois (2019)
The Global Sport EconomyThe Global Sport Economy
Brianna Newland, Thomas Aicher (2018)
Exploring sport participants’ event and destination choicesJournal of Sport & Tourism, 22
Mikihiro Sato, J. Jordan, Daniel Funk (2016)
A distance-running event and life satisfaction: The mediating roles of involvementSport Management Review, 19
Seung-hwan Lee, Hyunjung Lee, W. Seo, C. Green (2012)
A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of HomeJournal of Sport Management, 26
R. Biscaia, A. Correia, A. Rosado, J. Marôco, S. Ross (2012)
The effects of emotions on football spectators' satisfaction and behavioural intentionsEuropean Sport Management Quarterly, 12
Supriono, M. Iqbal, A. Kusumawati, Muhamad Fahmi (2023)
The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National FestivalInternational Journal of Event and Festival Management
(2019)
Strategies, tactics and trends for customer experience
P. Crowther (2011)
Marketing event outcomes : from tactical to strategicInternational Journal of Event and Festival Management, 2
Michael Morgan (2008)
What makes a good festival? Understanding the event experience.Event Management, 12
Bernd Schmitt (1999)
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Sameer Hosany, D. Gilbert (2010)
Measuring Tourists’ Emotional Experiences toward Hedonic Holiday DestinationsJournal of Travel Research, 49
Bradley Baker, J. Jordan, Daniel Funk (2018)
Run Again Another Day: The Role of Consumer Characteristics and Satisfaction in Repeat Consumption of a Sport-Related Experience ProductJournal of Sport Management, 32
N. Jin, Sang-Mook Lee, Hyuckgi Lee (2015)
The Effect of Experience Quality on Perceived Value, Satisfaction, Image and Behavioral Intention of Water Park Patrons: New versus Repeat VisitorsInternational Journal of Tourism Research, 17
Jordan Bakhsh, Erik Lachance, Ashley Thompson, M. Parent (2021)
Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteersInternational Journal of Event and Festival Management
Thomas Aicher, Richard Buning, Brianna Newland (2020)
Running Through Travel Career Progression: Social Worlds and Active Sport TourismJournal of Sport Management, 34
T. Puthiyamadam, J. Reyes (2018)
Experience is everything: here's how to get it right
Shiro Yamaguchi, Masayuki Yoshida (2022)
Effect of Consumer Experience Quality on Participant Engagement in Japanese Running EventsSport Marketing Quarterly
Thomas Aicher, K. Karadakis, Melfy Eddosary (2015)
Comparison of sport tourists’ and locals’ motivation to participate in a running eventInternational Journal of Event and Festival Management, 6
Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse (2019)
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International MarathonInternational Journal of Sports Marketing and Sponsorship
Thomas Aicher, J. Brenner (2015)
Individuals' motivation to participate in sport tourism: a self-determination theory perspective., 18
Richard Buning, H. Gibson (2015)
The Evolution of Active Sport Event Travel Careers
Masayuki Yoshida, M. Nakazawa (2016)
Innovative Sport Consumption Experience: An Empirical Test in Spectator and Participant Sports, 8
O. Çulha (2020)
The effect of food festival quality on place attachment and destination recommendation intention through festival experience and festival satisfaction: The case of the Didim International Olive FestivalJournal of Convention & Event Tourism, 21
S. Huang, Zhaoping Liu, Cathy Hsu (2014)
Customer Experiences with Economy Hotels in China: Evidence from Mystery GuestsJournal of Hospitality Marketing & Management, 23
Anna Kwek, Mitchell Ross (2016)
The Schoolie experience: social identity and disconfirmationInternational Journal of Event and Festival Management, 7
P. Verhoef, Katherine Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, L. Schlesinger (2009)
Customer Experience Creation: Determinants, Dynamics and Management StrategiesJournal of Retailing, 85
Dora Agapito, Patrícia Pinto, J. Mendes (2017)
Tourists' memories, sensory impressions and loyalty: in loco and post-visit study in Southwest PortugalTourism Management, 58
Basant Ali, N. Elaref, O. Yacout (2022)
The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfactionInternational Review on Public and Nonprofit Marketing, 20
Richard Buning, H. Gibson (2016)
Exploring the Trajectory of Active-Sport-Event Travel Careers: A Social Worlds PerspectiveJournal of Sport Management, 30
N. Theodorakis, K. Kaplanidou, Ioanna Karabaxoglou (2015)
Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport EventLeisure Sciences, 37
Herbjørn Nysveen, Per Pedersen, Siv Skard (2013)
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensionsJournal of Brand Management, 20
Ove Oklevik, G. Kwiatkowski, H. Preuss, A. Kurdyś-Kujawska (2021)
Contextual engagement in event visitors’ experience and satisfactionScandinavian Journal of Hospitality and Tourism, 22
Effie Steriopoulos, Can-Seng Ooi (2023)
Transformative service research approaches for visitor experiences in major sporting eventsInternational Journal of Event and Festival Management
A. Colombo, L. Marques (2020)
Motivation and experience in symbiotic events: an illustrative example grounded in culture and business eventsJournal of Policy Research in Tourism, Leisure and Events, 12
Jovan Fernandes, E. Krolikowska (2022)
The festival customer experience: a conceptual frameworkInternational Journal of Event and Festival Management
H. Çevik, K. Şimşek (2020)
The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectatorsInternational Journal of Sports Marketing & Sponsorship, 21
V. Girish, Choong‐Ki Lee (2019)
The relationships of brand experience, sports event image and loyaltyInternational Journal of Sports Marketing and Sponsorship
C. Meyer, Andrea Schwager (2007)
Understanding customer experience.Harvard business review, 85 2
Joseph Hair, Jeffrey Risher, M. Sarstedt, C. Ringle (2019)
When to use and how to report the results of PLS-SEMEuropean Business Review
G. Prayag, Sameer Hosany, K. Odeh (2013)
The role of tourists' emotional experiences and satisfaction in understanding behavioral intentionsJournal of Destination Marketing and Management, 2
V. Zeithaml, L. Berry, A. Parasuraman (1996)
The Behavioral Consequences of Service QualityJournal of Marketing, 60
(2022)
How much was race participation impacted by Covid in 2021
L. Marques, Carla Borba, Janna Michael (2021)
Grasping the Social Dimensions of Event Experiences: Introducing the Event Social Interaction Scale (ESIS)Event Management
A. Walls, F. Okumus, Youcheng Wang, David Kwun (2011)
Understanding the Consumer Experience: An Exploratory Study of Luxury HotelsJournal of Hospitality Marketing & Management, 20
L. Zarantonello, Bernd Schmitt (2010)
Using the brand experience scale to profile consumers and predict consumer behaviourJournal of Brand Management, 17
James Du, J. Jordan, Daniel Funk (2015)
Managing Mass Sport Participation: Adding a Personal Performance Perspective to Remodel Antecedents and Consequences of Participant Sport Event SatisfactionJournal of Sport Management, 29
S. Avourdiadou, N. Theodorakis (2014)
The development of loyalty among novice and experienced customers of sport and fitness centresSport Management Review, 17
Chin-Ching Yin, Hung-Chang Chiu, Yi-Ching Hsieh, Chia-Yu Kuo (2022)
How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behaviorJournal of Retailing and Consumer Services
N. Theodorakis, K. Kaplanidou, K. Alexandris, D. Papadimitriou (2019)
From sport event quality to quality of life: The role of satisfaction and purchase happinessJournal of Convention & Event Tourism, 20
M. Fransen, T. Rompay, D. Muntinga (2013)
Increasing sponsorship effectiveness through brand experienceInternational Journal of Sports Marketing & Sponsorship, 14
The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.Design/methodology/approachThe sample was comprised of 186 individuals who actively participated in a mass participation sport event. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the relationships among the latent constructs.FindingsThe results indicated that the dimensions of sport event experience predicted 55% of the variance of event satisfaction and 63% of the variance of event behavioral intentions was predicted by sport event experience dimensions and event satisfaction. Specifically, the sensory, affective and relational dimensions of experience sought to have a statistically significant and positive association with event satisfaction, while event satisfaction and the relational dimension of experience were found to have a statistically significant and positive correlation with event behavioral intentions. In addition, event satisfaction was found to mediate the relationships between sensory, affective and relational experiences and event behavioral intentions.Originality/valueThe present study is one of the first that explores the relationships among sport event experience’s dimensions, event satisfaction and positive behavioral intentions in the context of sport event participation.
International Journal of Event and Festival Management – Emerald Publishing
Published: Apr 19, 2024
Keywords: Sport event experience; Event satisfaction; Event behavioral intentions; Sport events
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.