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Expense Control in Sales and Marketing

Expense Control in Sales and Marketing The most important question to ask when looking into cost reduction and control of sales and marketing is How many separate sales organizations should be maintained Multidivisional firms often have a single sales organization for all their products. Sometimes each division has its own sales staff. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Expense Control in Sales and Marketing

Finkin, Eugene F.
Journal of Business Strategy , Volume 9 (3): 4 – Mar 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039229
Publisher site
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Abstract

The most important question to ask when looking into cost reduction and control of sales and marketing is How many separate sales organizations should be maintained Multidivisional firms often have a single sales organization for all their products. Sometimes each division has its own sales staff.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1988

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