Examining product and process effects on consumer preferences for online and offline channels

Examining product and process effects on consumer preferences for online and offline channels Purpose – This paper seeks to incorporate theories from commodity studies, functional studies, institutional studies, and transaction cost economics, to integrate product and process approaches and simultaneously examine the effects of product and process on consumer preferences for online and offline channels. Design/methodology/approach – The study took a systemic approach. It reviewed the existing literature, proposed a theoretical framework, designed and administrated a measurement instrument, analyzed survey results, and provided implications and conclusions. Findings – In addition to the type of product, the type of transaction process has a significant impact on consumer preferences for online and offline channels. Research limitations/implications – The sample representation was limited to college students. The analysis also assumed the independency of repeated measures on the subjects. Practical implications – This paper will facilitate managers in designing and choosing transaction channels based on product type and process function type. Originality/value – This is the first study which examines the impact of both factors – transaction product and transaction process – on channel preference. The transaction process is systemically defined into four sub‐functions and measured accordingly. An instrument is developed and administer to measure consumer preferences for online and offline channels in response to different types of products and different types of process functions. It is the first instrument of this kind. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Process Management Journal Emerald Publishing

Examining product and process effects on consumer preferences for online and offline channels

Business Process Management Journal, Volume 14 (1): 11 – Feb 8, 2008

Loading next page...
 
/lp/emerald-publishing/examining-product-and-process-effects-on-consumer-preferences-for-XATvoiF0Ph
Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-7154
D.O.I.
10.1108/14637150810849427
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper seeks to incorporate theories from commodity studies, functional studies, institutional studies, and transaction cost economics, to integrate product and process approaches and simultaneously examine the effects of product and process on consumer preferences for online and offline channels. Design/methodology/approach – The study took a systemic approach. It reviewed the existing literature, proposed a theoretical framework, designed and administrated a measurement instrument, analyzed survey results, and provided implications and conclusions. Findings – In addition to the type of product, the type of transaction process has a significant impact on consumer preferences for online and offline channels. Research limitations/implications – The sample representation was limited to college students. The analysis also assumed the independency of repeated measures on the subjects. Practical implications – This paper will facilitate managers in designing and choosing transaction channels based on product type and process function type. Originality/value – This is the first study which examines the impact of both factors – transaction product and transaction process – on channel preference. The transaction process is systemically defined into four sub‐functions and measured accordingly. An instrument is developed and administer to measure consumer preferences for online and offline channels in response to different types of products and different types of process functions. It is the first instrument of this kind.

Journal

Business Process Management JournalEmerald Publishing

Published: Feb 8, 2008

Keywords: Transactional analysis; Electronic commerce; Instruments; Logistics data processing

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off