Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

EWOM towards homestays lodging: extending the information system success model

EWOM towards homestays lodging: extending the information system success model PurposeDrawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging.Design/methodology/approachThe study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia.FindingsResults indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction.Research limitations/implicationsThis study contains three limitations that provide direction for future studies. The details are provided.Practical implicationsThe results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty.Originality/valueThe study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

EWOM towards homestays lodging: extending the information system success model

Loading next page...
 
/lp/emerald-publishing/ewom-towards-homestays-lodging-extending-the-information-system-oOyje0rWac

References (44)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1757-9880
DOI
10.1108/JHTT-12-2016-0084
Publisher site
See Article on Publisher Site

Abstract

PurposeDrawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging.Design/methodology/approachThe study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia.FindingsResults indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction.Research limitations/implicationsThis study contains three limitations that provide direction for future studies. The details are provided.Practical implicationsThe results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty.Originality/valueThe study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia.

Journal

Journal of Hospitality and Tourism TechnologyEmerald Publishing

Published: Mar 12, 2018

There are no references for this article.