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Evaluation research of information and supporting interface in electronic commerce web sites

Evaluation research of information and supporting interface in electronic commerce web sites The purpose of this paper is to find a better B2C environment through collecting what information and supporting interfaces are provided on current B2C web sites. We build a checklist based on the framework of B2C consumer behavior model and used it to evaluate current B2C web sites among three categories: purchasing process, types of products, and the source of web sites. The results indicated that poor information or supporting interface design was provided on web sites during the “evaluating and comparing” process. More information or supporting interface design was provided on the internet bookstore, less information or supporting interface design was provided on web sites that sell tickets and flowers. The local web sites provided more information or supporting interface design than international web sites. The results also showed that the difference is highly significant. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Evaluation research of information and supporting interface in electronic commerce web sites

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References (14)

Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570410567702
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to find a better B2C environment through collecting what information and supporting interfaces are provided on current B2C web sites. We build a checklist based on the framework of B2C consumer behavior model and used it to evaluate current B2C web sites among three categories: purchasing process, types of products, and the source of web sites. The results indicated that poor information or supporting interface design was provided on web sites during the “evaluating and comparing” process. More information or supporting interface design was provided on the internet bookstore, less information or supporting interface design was provided on web sites that sell tickets and flowers. The local web sites provided more information or supporting interface design than international web sites. The results also showed that the difference is highly significant.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Dec 1, 2004

Keywords: Electronic commerce; Internet; Information; Shopping

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