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Evaluating the Kindle DX e‐book reader: results from Amazon.com customer reviews

Evaluating the Kindle DX e‐book reader: results from Amazon.com customer reviews Purpose – This paper aims to evaluate initial user perceptions and use of Amazon's Kindle DX e‐book reader. Design/methodology/approach – The web crawler software LocoySpider was first applied to extract the Kindle DX customer reviews from Amazon web site, then 100 records randomly selected from the 1,358 customer reviews were analyzed with QSR NVIVO 8 software to code the pros and cons of the Kindle DX. Findings – Data analysis indicates that Kindle DX is a great e‐book device. However, customers expressed their requirements for the next generation Kindle e‐book reader. Originality/value – This is one of the first research papers of its kind to collect customer reviews of the Amazon Kindle DX with web crawler software and use NVivo 8 qualitative data analysis software to explore user perceptions of the Kindle DX e‐book reader. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Performance Measurement and Metrics Emerald Publishing

Evaluating the Kindle DX e‐book reader: results from Amazon.com customer reviews

Performance Measurement and Metrics , Volume 12 (2): 11 – Jul 5, 2011

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References (14)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1467-8047
DOI
10.1108/14678041111149318
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to evaluate initial user perceptions and use of Amazon's Kindle DX e‐book reader. Design/methodology/approach – The web crawler software LocoySpider was first applied to extract the Kindle DX customer reviews from Amazon web site, then 100 records randomly selected from the 1,358 customer reviews were analyzed with QSR NVIVO 8 software to code the pros and cons of the Kindle DX. Findings – Data analysis indicates that Kindle DX is a great e‐book device. However, customers expressed their requirements for the next generation Kindle e‐book reader. Originality/value – This is one of the first research papers of its kind to collect customer reviews of the Amazon Kindle DX with web crawler software and use NVivo 8 qualitative data analysis software to explore user perceptions of the Kindle DX e‐book reader.

Journal

Performance Measurement and MetricsEmerald Publishing

Published: Jul 5, 2011

Keywords: E‐books; Individual perception; E‐ink; E‐book readers; Online customer reviews

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