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Eurostyles and sociotargets as guest segments Selected findings a brief outline of the eurostyles typology

Eurostyles and sociotargets as guest segments Selected findings a brief outline of the eurostyles... The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc CCA of the HavasEurocom group. In 1989 this research system has been established in 15 European countries by the member companies of the EUROPANEL network. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

Eurostyles and sociotargets as guest segments Selected findings a brief outline of the eurostyles typology

The Tourist Review , Volume 47 (2): 4 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb058092
Publisher site
See Article on Publisher Site

Abstract

The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc CCA of the HavasEurocom group. In 1989 this research system has been established in 15 European countries by the member companies of the EUROPANEL network.

Journal

The Tourist ReviewEmerald Publishing

Published: Feb 1, 1992

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