European retailing in e‐transition? An empirical evaluation of Web‐based retailing – indications from Austria

European retailing in e‐transition? An empirical evaluation of Web‐based retailing –... The management of electronic retail channels is not limited to virtual companies only. Also store-based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web-scan framework to analyze the nature of Web offerings and thelogistical elements of e-tailing. The application of this structure showed that store-based retailers have already invested in Web-based activities, mainly for information and/or communication issues. The set-up of strong electronic channels of distribution is still in an early phase. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

European retailing in e‐transition? An empirical evaluation of Web‐based retailing – indications from Austria

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0960-0035
DOI
10.1108/EUM0000000005590
Publisher site
See Article on Publisher Site

Abstract

The management of electronic retail channels is not limited to virtual companies only. Also store-based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web-scan framework to analyze the nature of Web offerings and thelogistical elements of e-tailing. The application of this structure showed that store-based retailers have already invested in Web-based activities, mainly for information and/or communication issues. The set-up of strong electronic channels of distribution is still in an early phase.

Journal

International Journal of Physical Distribution & Logistics ManagementEmerald Publishing

Published: Aug 1, 2001

Keywords: Retailing; Logistics; Europe

References

  • Exploring the factors associated with Web site success in the context of electronic commerce
    Liu, C; Arnett, K
  • Retailing and the Internet: a perspective on the top 100 US retailers
    Morganosky, M
  • Marketing Channels
    Stern, L; El‐Ansary, A.; Coughlan, A

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