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Europe 1992 Update for Business Planners

Europe 1992 Update for Business Planners America's regional diversity has prepared many U.S. firms to operate in a unified, post1992 Europe. However, European companies will also benefit and become stronger global competitors. In this article, an international business consultant offers some insights for U.S. planners. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Europe 1992 Update for Business Planners

Goette, Eckart E.
Journal of Business Strategy , Volume 11 (2): 4 – Feb 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039355
Publisher site
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Abstract

America's regional diversity has prepared many U.S. firms to operate in a unified, post1992 Europe. However, European companies will also benefit and become stronger global competitors. In this article, an international business consultant offers some insights for U.S. planners.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

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