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Norman McGuinness (1978)
The Impact Of Technology And Product Characteristics On The International Sales Of New Canadian Industrial Products: A Diffusion Analysis
François Delachaux (1990)
The effects of 1992 on European businessBusiness Horizons, 33
J. Daniels, Juan Goyburo (1976)
The Exporter-Nonexporter Interface: A Search for VariablesForeign Trade Review, 11
S. Cavusgil (1984)
ORGANIZATIONAL CHARACTERISTICS ASSOCIATED WITH EXPORT ACTIVITYJournal of Management Studies, 21
Ad.J.W. Gevel, D. Mayes (1989)
1992: Removing the BarriersNational Institute Economic Review, 129
R. Cooper, E. Kleinschmidt (1985)
The Impact of Export Strategy on Export Sales PerformanceJournal of International Business Studies, 16
This study examines the managerial attitudes of 322 Wisconsin manufacturers about the impact of the EC1992 on their business. A survey was conducted with small and mediumsized manufacturers inquiring about their attitudes about the potential benefits of EC1992 firm perceived strength in post1992 Europe available strategic options to management responding to the changes in industry structure that the 1992 reforms promise to stimulate and size characteristics of the firm. Research findings indicate that the majority of those surveyed do not foresee any change in their business with European nations. In addition, substantial differences occur between smaller manufacturers from the standpoint of size, planning activities, and their perceived strength in post1992.
International Journal of Commerce and Management – Emerald Publishing
Published: Jan 1, 1991
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