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EUROPE 1992 CHALLENGES AND OPPORTUNITIES FOR WISCONSIN SMALLAND MEDIUMSIZED MANUFACTURERS

EUROPE 1992 CHALLENGES AND OPPORTUNITIES FOR WISCONSIN SMALLAND MEDIUMSIZED MANUFACTURERS This study examines the managerial attitudes of 322 Wisconsin manufacturers about the impact of the EC1992 on their business. A survey was conducted with small and mediumsized manufacturers inquiring about their attitudes about the potential benefits of EC1992 firm perceived strength in post1992 Europe available strategic options to management responding to the changes in industry structure that the 1992 reforms promise to stimulate and size characteristics of the firm. Research findings indicate that the majority of those surveyed do not foresee any change in their business with European nations. In addition, substantial differences occur between smaller manufacturers from the standpoint of size, planning activities, and their perceived strength in post1992. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Commerce and Management Emerald Publishing

EUROPE 1992 CHALLENGES AND OPPORTUNITIES FOR WISCONSIN SMALLAND MEDIUMSIZED MANUFACTURERS

International Journal of Commerce and Management , Volume 1 (1/2): 17 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1056-9219
DOI
10.1108/eb047275
Publisher site
See Article on Publisher Site

Abstract

This study examines the managerial attitudes of 322 Wisconsin manufacturers about the impact of the EC1992 on their business. A survey was conducted with small and mediumsized manufacturers inquiring about their attitudes about the potential benefits of EC1992 firm perceived strength in post1992 Europe available strategic options to management responding to the changes in industry structure that the 1992 reforms promise to stimulate and size characteristics of the firm. Research findings indicate that the majority of those surveyed do not foresee any change in their business with European nations. In addition, substantial differences occur between smaller manufacturers from the standpoint of size, planning activities, and their perceived strength in post1992.

Journal

International Journal of Commerce and ManagementEmerald Publishing

Published: Jan 1, 1991

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