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Euromarketing Charting the Map for Globalization

Euromarketing Charting the Map for Globalization Considers the European Community, which will be transformed into aninternal Euromarket in 1993 by combining several elements of bothnational and international markets. Attempts to analyse the Euromarketas a global marketplace with all enabling conditions for globalization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Euromarketing Charting the Map for Globalization

International Marketing Review , Volume 9 (5) – May 1, 1992

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References (8)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/EUM0000000001549
Publisher site
See Article on Publisher Site

Abstract

Considers the European Community, which will be transformed into aninternal Euromarket in 1993 by combining several elements of bothnational and international markets. Attempts to analyse the Euromarketas a global marketplace with all enabling conditions for globalization.

Journal

International Marketing ReviewEmerald Publishing

Published: May 1, 1992

There are no references for this article.