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T. London
Developing Native Capability What multinational corporations can learn from the base of the pyramid
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2014 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1746-5680
- DOI
- 10.1108/SBR-11-2013-0076
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – The purpose of this paper is to investigate the main reasons for social innovations to be successful in developing countries. Design/methodology/approach – In this paper, four famous cases of social innovation are studied and contrasted in the following dimensions: goals, means and skills/resources needed by the user. Findings – Exemplary social innovations do not have profit as their primary objective but emphasize social, spiritual and humanitarian goals such as minimizing suffering, empowering people and strengthening local communities. Originality/value – The paper shows that sensitivity to local culture and an ethos for serving the common good are preconditions of successful and lasting social innovations by business.
Journal
Society and Business Review – Emerald Publishing
Published: Jul 8, 2014
Keywords: Development; Developing countries; Business ethics; Social responsibility; Social innovation; Bottom of the pyramid business; Humanistic philosophy