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Ethical issues in practising public relations in Asia

Ethical issues in practising public relations in Asia It is a necessity in a dynamic business like communication management to relook at “ethics”, in light of the difficult times experienced by businesses and PR professionals, particularly in the Asia Pacific. To better understand ethics as applied in the industry, it could be helpful to classify the ethical issues that surround PR practitioners. The ten defined categories are personal, professional, political, cultural, racial/religious, trade/business, social, legal, financial and environmental. It is also possible to argue that “issues management” can be seen to also involve “ethics management”. Communications professionals should devote even more of their time and attention to this and raise professional standards in the process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Ethical issues in practising public relations in Asia

Journal of Communication Management , Volume 8 (4): 9 – Oct 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1363-254X
DOI
10.1108/13632540410807736
Publisher site
See Article on Publisher Site

Abstract

It is a necessity in a dynamic business like communication management to relook at “ethics”, in light of the difficult times experienced by businesses and PR professionals, particularly in the Asia Pacific. To better understand ethics as applied in the industry, it could be helpful to classify the ethical issues that surround PR practitioners. The ten defined categories are personal, professional, political, cultural, racial/religious, trade/business, social, legal, financial and environmental. It is also possible to argue that “issues management” can be seen to also involve “ethics management”. Communications professionals should devote even more of their time and attention to this and raise professional standards in the process.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Oct 1, 2004

Keywords: Communication management; Public relations (PR); Ethical issues; Ethics management; Professional code of conduct

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