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Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan

Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan PurposeFollowing the theory of planned behavior (TPB), the purpose of this paper is to explore the relationships between ethical decision-making attitude, perceived behavioral control, subjective norms, and past behavior; to examine ethical intentions of frontline employees with their love of money as a moderator.Design/methodology/approachThe authors collected data from 310 frontline employees (FLEs) in five US-based fast food chains (McDonald’s, Subway, KFC, Pizza Hut, and Hardees) across three cities of Pakistan, using self-administered questionnaires. The authors adopt the structural equation modeling (SEM) technique to test the theoretical model.FindingsThe authors demonstrate that LOM is a significant moderator. The relationships between two dimensions of TPB – the ethical attitude and subjective norms – and ethical intentions are much stronger for FLEs with a lower LOM orientation.Originality/valueThe inclusion of LOM to enrich TPB framework, investigation of ethical intentions of frontliners employed in US-based fast food chains and a developing country context are unique products of this study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan

British Food Journal , Volume 119 (7): 15 – Jul 3, 2017

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/BFJ-09-2016-0396
Publisher site
See Article on Publisher Site

Abstract

PurposeFollowing the theory of planned behavior (TPB), the purpose of this paper is to explore the relationships between ethical decision-making attitude, perceived behavioral control, subjective norms, and past behavior; to examine ethical intentions of frontline employees with their love of money as a moderator.Design/methodology/approachThe authors collected data from 310 frontline employees (FLEs) in five US-based fast food chains (McDonald’s, Subway, KFC, Pizza Hut, and Hardees) across three cities of Pakistan, using self-administered questionnaires. The authors adopt the structural equation modeling (SEM) technique to test the theoretical model.FindingsThe authors demonstrate that LOM is a significant moderator. The relationships between two dimensions of TPB – the ethical attitude and subjective norms – and ethical intentions are much stronger for FLEs with a lower LOM orientation.Originality/valueThe inclusion of LOM to enrich TPB framework, investigation of ethical intentions of frontliners employed in US-based fast food chains and a developing country context are unique products of this study.

Journal

British Food JournalEmerald Publishing

Published: Jul 3, 2017

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