As the market for branded wine and spirit products in the Western World reaches maturity, new markets are sought. Opportunities for growth in the Third World are discussed and the main problems for establishing new business in this area are identified as managerial, political, products, partners and finance. The conclusion is drawn that a market for wines and spirits does exist in the Third World although a greater degree of risk is attached to investment there than would be the case in a Western economy.
European Journal of Marketing – Emerald Publishing
Published: Apr 1, 1990
Keywords: Start‐ups; Alcoholic drinks; Marketing; Developing countries
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera