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Essai: weaving postmodernism

Essai: weaving postmodernism As more and more organizations establish their presence on the World Wide Web, the question of interacting in the new medium presents challenges to practitioners and academics alike. How should economic and symbolic activity be conducted and conceptualized? Different assumptions about the new medium will result in disparate activities ‐ and concomitantly varying degrees of success or failure. In this article we explore the phenomenon of the Web using themes which characterize postmodernism. Postmodernism is a rubric of praxes and thoughts that “dis‐embodies” the information age, and thus offers unique insights into information‐rich contexts such as the Web. The article is set out as follows. First, the signifiers of “modern” and “postmodern” are discussed. Second, the Web is explored using key themes of postmodernism. We conclude that a postmodern perspective will illuminate thinking in the new information medium, just as modernism facilitated thinking in traditional physical medium. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Essai: weaving postmodernism

Internet Research , Volume 8 (2): 7 – May 1, 1998

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References (20)

Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662249810211610
Publisher site
See Article on Publisher Site

Abstract

As more and more organizations establish their presence on the World Wide Web, the question of interacting in the new medium presents challenges to practitioners and academics alike. How should economic and symbolic activity be conducted and conceptualized? Different assumptions about the new medium will result in disparate activities ‐ and concomitantly varying degrees of success or failure. In this article we explore the phenomenon of the Web using themes which characterize postmodernism. Postmodernism is a rubric of praxes and thoughts that “dis‐embodies” the information age, and thus offers unique insights into information‐rich contexts such as the Web. The article is set out as follows. First, the signifiers of “modern” and “postmodern” are discussed. Second, the Web is explored using key themes of postmodernism. We conclude that a postmodern perspective will illuminate thinking in the new information medium, just as modernism facilitated thinking in traditional physical medium.

Journal

Internet ResearchEmerald Publishing

Published: May 1, 1998

Keywords: Management theory; Online computing; Philosophy; Postmodernism

There are no references for this article.