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Erratum

Erratum This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008106. When citing the article, please cite: Robert A. Grayson, (1984), ―THE UNDETECTED CAUSES FOR NEW PRODUCT FAILURE‖, Journal of Consumer Marketing, Vol. 1 Iss: 3, pp. 53 - 59. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management Emerald Publishing

Erratum

Journal of Product & Brand Management , Volume 1 (1): 7 – Jan 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1061-0421
DOI
10.1108/10610429210036717
Publisher site
See Article on Publisher Site

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008106. When citing the article, please cite: Robert A. Grayson, (1984), ―THE UNDETECTED CAUSES FOR NEW PRODUCT FAILURE‖, Journal of Consumer Marketing, Vol. 1 Iss: 3, pp. 53 - 59.

Journal

Journal of Product & Brand Management – Emerald Publishing

Published: Jan 1, 1992

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