This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110000718. When citing the article, please cite: Albert Wenben Lai, (1991), ―Consumption Situation and Product Knowledge in the Adoption of a New Product‖, European Journal of Marketing, Vol. 25 Iss: 10, pp. 55 - 67.
Asia Pacific International Journal of Marketing – Emerald Publishing
Published: Jan 1, 1991