This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001509. When citing the article, please cite: Tom Cruden, (1989), ―A Change in Packaging Purchasing in a Wines and Spirits Company‖, International Marketing Review, Vol. 6 Iss 2.
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1989