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Erratum

Erratum This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000588. When citing the article, please cite: Paul E. Breach, (1989), ―Building the Paul Masson Brand‖, European Journal of Marketing, Vol. 23 Iss: 9, pp. 27 - 30. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb060109
Publisher site
See Article on Publisher Site

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000588. When citing the article, please cite: Paul E. Breach, (1989), ―Building the Paul Masson Brand‖, European Journal of Marketing, Vol. 23 Iss: 9, pp. 27 - 30.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Feb 1, 1989

There are no references for this article.