This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008228. When citing the article, please cite: Norman C. Berry, (1988), ―REVITALIZING BRANDS‖, Journal of Consumer Marketing, Vol. 5 Iss: 3, pp. 15 - 20.
Journal of Product & Brand Management – Emerald Publishing
Published: Feb 1, 1992