This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002557. When citing the article, please cite: Frank G. Bingham, Charles J. Quigley, (1989), ―A Team Approach to New Product Development‖, Journal of Consumer Marketing, Vol. 6 Iss 4 pp. 5 - 14.
Journal of Product & Brand Management – Emerald Publishing
Published: Mar 1, 1992