This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the article, please cite: Clive H. Wilson, (1991), ―Developing and Marketing Dairy Product Brands in Europe‖, British Food Journal, Vol. 93 Iss: 4, pp. 3 - 11.
European Business Review – Emerald Publishing
Published: Mar 1, 1991