This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008081. When citing the article, please cite: David W. Olsen, Charles Young, (1984), ―NEW PRODUCT ADVERTISING: GUIDELINES FOR IMPROVEMENT‖, Journal of Consumer Marketing, Vol. 1 Iss: 1, pp. 28 - 35.
Journal of Product & Brand Management – Emerald Publishing
Published: Jan 1, 1992