This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the article, please cite: Ashok K. Gupta, Everett M. Rogers, (1991), ―Internal Marketing: Integrating R&D and Marketing Within the Organization‖, Journal of Services Marketing, Vol. 5 Iss: 2, pp. 55 - 68.
Journal of Consumer Marketing – Emerald Publishing
Published: Mar 1, 1991