This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001540. When citing the article, please cite: Byron Sharp, (1991), ―Marketing Orientation: More than Just Customer Focus‖, International Marketing Review, Vol. 8 Iss: 4.
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1991