This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001539. When citing the article, please cite: Anne Sharp, James Smith, (1991), ―Champagneʼs Sparkling Success‖, International Marketing Review, Vol. 8 Iss: 4.
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1991